How LA Designer Sonjia Williams Is Shifting The Style Conversation For The Better
Though spring doesn’t technically begin until a few months into the new year, it feels much more indicative of a brand new start than the weeks preceding it. New opportunities line the horizon, and suddenly we find ourselves encouraged to visualize our goals, get moving, and aim for the gold. If there’s one person who knows the power of the hustle, it’s Sonjia Williams. The Los Angeles-based fashion designer built her business by herself, from the ground up. Through her line, Something by Sonjia, Williams helps women feel strong and confident as they navigate through the world.
This season, Williams is focusing her hustle on growing her brand. She’s creating more pieces that women can integrate into their daily lives, making sure it all aligns with her design philosophy. “I’m always thinking about pieces that will make women look and feel great,” she says. “I also want to continue to make transitional clothing that women can wear year-round.”
To step into that motivating and empowering springtime energy, she has to have the right footwear — which is where SOREL comes in. “Women come in all shades and sizes and should be celebrated as such. I think brands like SOREL are doing that exactly,” she says. In the footwear line’s ‘New Hustle, New Heights’ campaign, the brand champions unstoppable individuals committed to transforming their worlds for the better. These leaders might be shaping the future of the fashion industry, like Williams, or contributing to their communities in other impactful ways.